ABOUT US
FOUNDING &
PURPOSE
Created in 2019, and cofounded and owned by best friends Austin Drake and Hezekiah Burton, Authentic Craft LLC (aka Authentic Craft Entertainment) is a music entertainment startup based in the Bay Area in California. Authentic Craft (AC) produces music, offers services for DJ-ing, and hosts and create events, via our website and other social media platforms.
AC started off as Hillegass Productions, a group formed to throw parties while attending University of California, Berkeley. Within a year the group was throwing parties consistently and eventually in 2018 threw a concert designed to highlight students who were also artists - known as Berkeley's Finest. The first concert sold out! After throwing another concert the following year in 2019, AC was born. Since the inception, our mission is to ensure all stakeholders have fun at our events, and bring out the authentic self in everyone.
WE ATTRACT PEOPLE WHO LOVE MUSIC
Our demographic is consumers who enjoy listening to recorded and live music, as well as enjoy the entertainment nightlife -- going out via bars, clubs, private events, and concerts. AC’s business philosophy is prioritizing authenticity, and intends to implement that philosophy in its services and value proposition, specifically being transparent and genuine with the artists, businesses, and customers the company works with in the best ways possible that materialize desired outcomes for all stakeholders.
